For over thirty years a key player in the Italian ceramics industry and its history, Ascot’s headquarters, manufacturing facilities and research laboratories are all located in Sassuolo, one of the most cutting-edge industrial districts in the world in terms of innovation, quality and style. Ascot specialises in the study of natural materials, clays and minerals which, through exclusive technological processes, are transformed into ceramics for flooring and cladding, the embodiment of a new culture of living.


The guaranteed strength of porcelain stoneware combines with the aesthetic value of the glazed surface to obtain a versatile decorative element capable of embodying every style and every colour.

It is the industrial manufacturing of natural stone, but with greater strength, incomparable performance, and extreme ease of installation and maintenance. It can be shaped like natural stone and can be used in any space, whether public or private.

BITECH® tile bodies are produced with state-of-the-art technology implemented in innovative manufacturing plants that enhance the products’ aesthetic and functional properties, achieving a combination of the best tile traditions and advanced modern technological know-how.

Ascot confirms its position as a leader among those companies that determine the future of “Made in Italy” and conquers new frontiers in the ceramic industry with Digital Technology, the next generation of technology available today, which revolutionises the very concept of decoration: one-of-a-kind pieces, high definition, perfect decoration of structured surfaces, lighting enhancement, and a sense of warmth to the touch. With Ascot the beauty of tradition becomes innovation and cutting-edge design.


The Ascot collections respond to the articulated needs of construction, architecture, and urban design with a complete range of formats, colour tones, trims, special pieces, and decorative elements based on the most classical of traditions or on the processing of natural stone. Three different types of technology guarantee that the product corresponds perfectly to the performance required by its use: the full-body coloured porcelain stoneware represents strength and aesthetic quality, while the Bitech® porcelain ceramic underscores the elegance and beauty of Italian style.


In all of its sites the Ascot Group pursues a management style that is socially and environmentally sustainable in terms of the services and products provided by all of its business areas. It conducts its manufacturing and marketing activities according to methods that guarantee, at all times, the utmost safety and health of its employees, partners, and clients, environmental protection, and the safeguarding of public safety. In particular, the Ascot Group has always contributed, through its technological capabilities and professional skill, to the wellness and improved quality of life of the communities in which it operates. THIS IS “LIVE GREEN”, THE ASCOT GROUP’S COMMITMENT TO PRESERVING THE BEAUTY OF OUR PLANET.

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